Just click away: Building the feature of the “Umice” travel app for more excellent Indonesian tourist promotion

DOI

10.2991/978-94-6463-394-8_14How to use a DOI?

Keywords

COVID-19; Initial Public Offering (IPO); Issue Price; Issue Size; Initial Return; Share Offering Rate; Trading Volume; Underpricing

Abstract

Tourism is one of the world’s sectors of attention to recover from its post-pandemic slump and the hospitality industry which is an essential part of tourism activities. In the digital era, digital travel preparation is more popular, so travel booking support applications are the focus in planning and developing Indonesia’s creative economy industry. Traveloka, Pegipegi, and Airy are online travel agents providing digital accommodation services. The three travel applications generally have similarities in appearance, system, and function as an online store. The application effectively meets the needs of online ordering but has yet to be able to maximize the service of related feature innovations. This research methodology adopts the case study method with a qualitative approach. This type of descriptive research was chosen to describe the planning strategy for building applications to develop digital-based hospitality promotions. This research will discuss the vital role of applications as a promotional tool in smartphones by comparing the three applications that have been launched and then, based on this, designing the “Umice” application based on the development of the previous three applications. The goal to be achieved is to understand the vital role of using applications on smartphones as a promotional tool in today’s digital era, knowing the advantages and disadvantages of features in published applications, and designing features in the “Umice” application as a means of promoting hotel media in Indonesia.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Nurwulandari Mutiara Adzani Putri
AU  - Anisa Putri Kusumaningrum
PY  - 2024
DA  - 2024/05/02
TI  - Just click away: Building the feature of the “Umice” travel app for more excellent Indonesian tourist promotion
BT  - Proceedings of the International Conference on Business, Management, Accounting and Sustainable Economy (ICBMASE 2023)
PB  - Atlantis Press
SP  - 143
EP  - 150
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-394-8_14
DO  - 10.2991/978-94-6463-394-8_14
ID  - Putri2024
ER  -