Proceedings of the 2nd International Academic Conference on Blockchain, Information Technology and Smart Finance (ICBIS 2023)

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Research on the Research Path of Electronic China Yuan(e-CNY) Promotion Under the Background of Digital Economy

Authors
Kaishan Yin1, *, Wenjun Yang1, Wenxu Qiu1, Yufei Huang1, Yiwen Wang1
1Beijing Institute of Technology, Zhuhai, China
*Corresponding author.
Corresponding Author
Kaishan Yin
Available Online 10 August 2023.
DOI
10.2991/978-94-6463-198-2_122How to use a DOI?
Keywords
Digital RMB; Digital RMB APP; Grey correlation method; Pearson coefficient method; Principal component analysis
Abstract

As one of the important manifestations of digital economy, digital RMB is widely used in daily life. In order to study the promotion of digital RMB in China's actual economic situation, this paper collected 820 questionnaires, and the effective questionnaire recovery rate was 96.22%, which passed the reliability and validity test. The project members used three mathematical models for quantitative and qualitative analysis of the questionnaire data. The model methods were grey correlation method, Pearson coefficient method and principal component analysis method. The team found that the traditional media is the main way for the public to understand the digital RMB at present, and the monthly income is an important factor affecting the frequency of the use of digital RMB by the public. Finally, it was concluded that the use frequency of digital RMB APP is relatively low. On the basis of the above, the researchers put forward relevant promotion suggestions: the country should innovate the promotion means of digital RMB, and determine the main audience groups of digital RMB, so as to enrich the ecological functions of digital RMB APP and provide visualization, which is conducive to increasing user stickiness and improving the promotion strength and efficiency of digital RMB.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Academic Conference on Blockchain, Information Technology and Smart Finance (ICBIS 2023)
Series
Atlantis Highlights in Computer Sciences
Publication Date
10 August 2023
ISBN
978-94-6463-198-2
ISSN
2589-4900
DOI
10.2991/978-94-6463-198-2_122How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kaishan Yin
AU  - Wenjun Yang
AU  - Wenxu Qiu
AU  - Yufei Huang
AU  - Yiwen Wang
PY  - 2023
DA  - 2023/08/10
TI  - Research on the Research Path of Electronic China Yuan(e-CNY) Promotion Under the Background of Digital Economy
BT  - Proceedings of the 2nd International Academic Conference on Blockchain, Information Technology and Smart Finance (ICBIS 2023)
PB  - Atlantis Press
SP  - 1180
EP  - 1188
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-198-2_122
DO  - 10.2991/978-94-6463-198-2_122
ID  - Yin2023
ER  -