Bio-Based Products in E-Commerce: Online Marketing and Sales Strategies – A Review Literature

M. Y. Naidu; Y. V. Haritha Lochana; D. Bhavani Sankar Reddy

doi:10.2991/978-94-6463-648-2_4

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Bio-Based Products in E-Commerce: Online Marketing and Sales Strategies – A Review Literature

Authors

M. Y. Naidu¹^{, *}, Y. V. Haritha Lochana¹, D. Bhavani Sankar Reddy¹

¹Department of Commerce and Management, Government College (Autonomous), Rajahmundry, 533105, Andhra Pradesh, India

^*Corresponding author. Email: naidum@gcrjy.ac.in

Corresponding Author

M. Y. Naidu

Available Online 7 February 2025.

DOI: 10.2991/978-94-6463-648-2_4 How to use a DOI?
Keywords: bio-based products; e-commerce; digital marketing; sales strategies; sustainability; consumer trust; transparency; traceability
Abstract: This review paper explores the integration of bio-based products into e-commerce platforms, focusing on effective online marketing and sales strategies. It examines the importance of ecolabels, digital marketing techniques, and consumer behaviour analysis in promoting sustainable products. The paper highlights the role of transparency and traceability in building consumer trust, emphasizing the concept of “Bio mit Gesicht.” It discusses the use of social media, influencer partnerships, and content marketing to reach broader audiences and engage consumers. The review also addresses challenges in marketing bio-based products online and presents case studies of successful e-commerce brands. The Future trajectory of bio-based products in the e-commerce are explored, emphasizing the growing demand for sustainable options and the need for adaptive marketing strategies. The paper concludes by underscoring the importance of effective communication, consumer education, and leveraging digital platforms to capitalize on the increasing market for environmentally friendly products in the e-commerce landscape.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the International Conference on Bio-Based Environment for Sustainable Territory (ICBEST 2024)
Series: Advances in Biological Sciences Research
Publication Date: 7 February 2025
ISBN: 978-94-6463-648-2
ISSN: 2468-5747
DOI: 10.2991/978-94-6463-648-2_4 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - M. Y. Naidu
AU  - Y. V. Haritha Lochana
AU  - D. Bhavani Sankar Reddy
PY  - 2025
DA  - 2025/02/07
TI  - Bio-Based Products in E-Commerce: Online Marketing and Sales Strategies – A Review Literature
BT  - Proceedings of the International Conference on Bio-Based Environment for Sustainable Territory (ICBEST 2024)
PB  - Atlantis Press
SP  - 38
EP  - 47
SN  - 2468-5747
UR  - https://doi.org/10.2991/978-94-6463-648-2_4
DO  - 10.2991/978-94-6463-648-2_4
ID  - Naidu2025
ER  -

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