Research on the Brand Promotion Design of Small and Medium-Sized Enterprises in the Era of Internet Big Data——Take Decoration Design Enterprises as an Example

DOI

10.2991/978-94-6463-064-0_84How to use a DOI?

Keywords

Internet; Big data; Small and medium-sized enterprises; Brand promotion; Brand database

Abstract

Purpose: Relying on the Internet platform and using big data technology, small and medium-sized enterprises (SMEs) are encouraged to establish a new corporate brand operation model from the perspective of brand positioning, brand design, and brand promotion, so as to improve the effect of corporate brand promotion in the era of big data. Methods: In combination with the characteristics of big data, the thinking changes brought by the Internet and big data for the brand promotion of small and medium-sized enterprises were analyzed. Taking decoration design enterprises as an example, specific solutions were proposed for their deficiencies in the environment of the Internet and big data. Conclusion: In the Internet era, using the advantages of digital technology to enhance corporate brand value is an effective means for SMEs to cultivate their core competitiveness. Only when SMEs establish big data brand promotion idea and “people-oriented” service concept, to break through the corporate branding design present situation, establish a good brand image in the consumer cognition.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Tingting Tang
AU  - Dun Zhao
AU  - Ling Lin
PY  - 2022
DA  - 2022/12/27
TI  - Research on the Brand Promotion Design of Small and Medium-Sized Enterprises in the Era of Internet Big Data——Take Decoration Design Enterprises as an Example
BT  - Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022)
PB  - Atlantis Press
SP  - 824
EP  - 834
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-064-0_84
DO  - 10.2991/978-94-6463-064-0_84
ID  - Tang2022
ER  -