Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022)

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Operation Strategy of “Cloud Tourism” Platform Based on Big Data Technology

Authors
Yujie Bai1, *
1School of Literature and Law, Wuhan Donghu University, Wuhan, Hubei, China
*Corresponding author. Email: 906557957@qq.com
Corresponding Author
Yujie Bai
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-064-0_85How to use a DOI?
Keywords
big data; virtual tourism; operation strategy
Abstract

The cloud tourism experience platform uses big data and virtual technology to construct a virtual tourism environment. It can change the marketing model of tourism companies and the consumption model of tourists. Based on big data analysis, this article explains the operation strategy of the cloud travel platform from three aspects: the acquisition and analysis of the multi-dimensional data information of the cloud travel platform, the construction of the platform experience quality feedback information data, and the design of the cloud travel platform service function. The platform can improve the effectiveness of the virtual system in terms of interactivity, control, vividness, information quality and display. The cloud tourism platform can create a theme image of tourist attractions, help users achieve the goal of traveling everywhere without leaving home and realize a dynamic two-way cycle between cloud tourism and on-site tourism, thereby further promoting the development of the tourism industry.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
27 December 2022
ISBN
978-94-6463-064-0
ISSN
2589-4900
DOI
10.2991/978-94-6463-064-0_85How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yujie Bai
PY  - 2022
DA  - 2022/12/27
TI  - Operation Strategy of “Cloud Tourism” Platform Based on Big Data Technology
BT  - Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022)
PB  - Atlantis Press
SP  - 835
EP  - 842
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-064-0_85
DO  - 10.2991/978-94-6463-064-0_85
ID  - Bai2022
ER  -