Research on the Influencing Factors of Tourists’ Use Behavior of AR Tourism APP Based on UTAUT2 Model

Take the “West Lake in the Palm” as an Example

DOI

10.2991/978-94-6463-238-5_30How to use a DOI?

Keywords

UTAUT2 model; AR Travel APP; Intention of use; Usage behavior

Abstract

As an emerging technology, AR technology has shown its unique advantages in combination with tourism, and the launch of AR tourism APP provides a broader space for the development of tourism. In order to explore the influencing factors of tourists’ use of AR tourism APP, this paper uses the UTAUT2 model, taking the “West Lake on the palm” as an example, and collects 227 valid questionnaires. Confirmatory factor analysis is used to test the validity, and structural equation analysis is used to test the research hypothesis. The study found that convenience of use and personal usage habit are the key factors that affect users’ use behavior.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yangyan Yin
AU  - Ling Zhang
AU  - Zhihui Huang
AU  - Lexin Liu
AU  - Xiaoying Cen
PY  - 2023
DA  - 2023/09/26
TI  - Research on the Influencing Factors of Tourists’ Use Behavior of AR Tourism APP Based on UTAUT2 Model
BT  - Proceedings of the 2023 4th International Conference on Big Data and Informatization Education (ICBDIE 2023)
PB  - Atlantis Press
SP  - 217
EP  - 227
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-238-5_30
DO  - 10.2991/978-94-6463-238-5_30
ID  - Yin2023
ER  -