Development of Frozen Food Packaging Design Based on Kansei Engineering

DOI

10.2991/978-94-6463-566-9_20How to use a DOI?

Keywords

Conjoint Analysis; Consumer Preferences; Factor Analysis; Packaging Design; Kansei Engineering; Term Frequency–Inverse Document Frequency (TF-IDF)

Abstract

With increasing socioeconomic trends, frozen food is becoming more popular, making packaging crucial for attracting consumer interest. Brands like Cedea face the challenge of improving packaging designs to stay competitive. This study combines Kansei Engineering with the Term Frequency-Inverse Document Frequency (TF-IDF) method, Factor Analysis, and Conjoint Analysis. Kansei Engineering helps understand and incorporate consumer emotions and preferences into new product designs. Data is processed using TF-IDF, while Factor Analysis and Conjoint Analysis determine correlations between Kansei words and product attributes, as well as the levels of these attributes. A purposive sample of 100 respondents was used. The study identified 27 Kansei words. These words describe consumer emotions and preferences, aiding in designing more suitable packaging. These words are grouped into three selected design concepts: premium, simple-elegant, and illustration. Twenty-four product samples were created for the second evaluation, combining packaging material and shape, color palette, and visual design concepts. The results show that consumers prefer pillow bag packaging, warm color palettes, and premium designs.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Annisa Cahyani
AU  - Moses Laksono Singgih
PY  - 2024
DA  - 2024/11/01
TI  - Development of Frozen Food Packaging Design Based on Kansei Engineering
BT  - Proceedings of the  International Conference on Advanced Technology and Multidiscipline (ICATAM 2024)
PB  - Atlantis Press
SP  - 305
EP  - 317
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-566-9_20
DO  - 10.2991/978-94-6463-566-9_20
ID  - Cahyani2024
ER  -