Strategic Decision-Making for Shipping Line Selection using Fuzzy AHP and MOLP
- DOI
- 10.2991/978-94-6463-566-9_21How to use a DOI?
- Keywords
- Decision-Making; Shipping Line; Supply Chain
- Abstract
Transportation is a crucial element in the supply chain. Over 80% of international trade goods by volume are transported by sea. The critical role of maritime transportation underscores the importance of strategic decision-making in selecting reliable and efficient shipping lines. The Tobacco Company (TC) case, which produces and distributes tobacco products globally, has been taken as an illustration of the lack of standardized criteria for selecting shipping lines, leading to significant delivery delays. This study aims to develop these standardized criteria by surveying five internal experts who assessed four shipping companies based on four main criteria and twelve sub-criteria. Analytical Hierarchy Process with Fuzzy logic accommodates subjectivity in decision-making and provides a clear and systematic approach to prioritizing factors. Subsequently, Multi-Objective Linear Programming was employed to identify the optimal shipping line that best met the company’s priorities while addressing trade-offs between different factors. The analysis reveals that reliability in on-time delivery, total transit time, and space availability are the top priorities in shipping line selection, with transportation cost being the least prioritized. As a result, Shipping Line C emerged as the optimal choice, supporting the company’s strategic goals.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Sheryn Dian Permata AU - Moses Laksono Singgih PY - 2024 DA - 2024/11/01 TI - Strategic Decision-Making for Shipping Line Selection using Fuzzy AHP and MOLP BT - Proceedings of the International Conference on Advanced Technology and Multidiscipline (ICATAM 2024) PB - Atlantis Press SP - 318 EP - 329 SN - 2352-5401 UR - https://doi.org/10.2991/978-94-6463-566-9_21 DO - 10.2991/978-94-6463-566-9_21 ID - Permata2024 ER -