Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)

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Developing of Superior Tourism Products for Sustainable Competitive Advantage at Kenderan Rural Tourism in Bali

Authors
Ni Made Sudarmini, Ni Made Rai Sukmawati, I Nyoman Meirejeki
Corresponding Author
Ni Made Sudarmini
Available Online October 2019.
DOI
10.2991/icastss-19.2019.54How to use a DOI?
Keywords
tourism products, competitive advantage, rural tourism
Abstract

This study aims to identify tourism products and develop them into superior tourism products to create a competitive advantage that is sustainable. The study was conducted by observing, and to the and in-depth interviews with village leaders related to the products that were the object of this study. The approach to determine superior tourism products from interview data is conducted by focus group discussion (FGD) and distributing questionnaires to the stakeholders to design and determine the criterias for superior tourism products. Then the results obtained are analyzed using the Analytical Hierarchy Process (AHP). Based on the results of observation and data analysis obtained 4 types of tourism products such as; natural landscape, cultural and historical products as well as man made products. Analysis using Analytical Hierarchy Process (AHP) obtained tourism superior products in the form of holy water, wood crafts, waterfalls, temples, and palaces. The results show that the superior product with the highest number is holy water, the second place is the waterfall, the third is wood craft, the fourth is the temple, and the last is the palace. The results of this ranking serve as a reference recommendation for marketers for special interest tourist.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2019
ISBN
978-94-6252-810-9
ISSN
2352-5398
DOI
10.2991/icastss-19.2019.54How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Ni Made Sudarmini
AU  - Ni Made Rai Sukmawati
AU  - I Nyoman Meirejeki
PY  - 2019/10
DA  - 2019/10
TI  - Developing of Superior Tourism Products for Sustainable Competitive Advantage at Kenderan Rural Tourism in Bali
BT  - Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)
PB  - Atlantis Press
SP  - 143
EP  - 147
SN  - 2352-5398
UR  - https://doi.org/10.2991/icastss-19.2019.54
DO  - 10.2991/icastss-19.2019.54
ID  - Sudarmini2019/10
ER  -