Visitors' Preferred Wellness Activities:The Implication of Push and Pull Factor Theory

DOI

10.2991/icastss-19.2019.45How to use a DOI?

Keywords

wellness activities, push and pull factor, Maslow need fierarchy

Abstract

Nowadays, spa with its wellness program is becoming ever more trendy among spa goers who want to promote their health while having vacation outside their own countries. While relaxation, pampering and escape are central in the visitors' pursuit, the destination should necessarily be capable of responding to this pursuit with the right programs inclusive of the right products and services and activities. The Ubud and South Badung tourist destinations in Bali have succeeded in facilitating the achievement of such pursuit of the visitors so that their products, services and programs can be seen as representing excellent attributes of the destination. This research with the aim to identify the visitors' preferred wellness activities based on push and pull factor theory was conducted in Ubud and South Badung. Adopting a survey technique and using questionnaires the data was obtained from 177 foreign tourist respondents visiting resort hotel spa in two research locations with purposive sampling technique. Using the quantitative method, the data was analyzed under the theoretical frame of Maslow's theory of need hierarchy and the push and pull factor theory. The result of the data analysis shows the presence of 4 driving force activities and 3 attractive force activities representing the tourists' preferred wellness activities. The results of research require the industry are expected to design products that suit the needs of tourists.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - I Gusti Made Wendri
AU  - Ni Kadek Muliati
PY  - 2019/10
DA  - 2019/10
TI  - Visitors' Preferred Wellness Activities:The Implication of Push and Pull Factor Theory
BT  - Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)
PB  - Atlantis Press
SP  - 186
EP  - 190
SN  - 2352-5398
UR  - https://doi.org/10.2991/icastss-19.2019.45
DO  - 10.2991/icastss-19.2019.45
ID  - Wendri2019/10
ER  -