Environmental Knowledge and Consumer Intention to Visit Green Tourism Village

DOI

10.2991/icastss-19.2019.35How to use a DOI?

Keywords

environmental knowledge, consumer intention, green tourism village, confirmation factor analysis, structural equation modeling

Abstract

The research aims to test the influence of environmental knowledge on tourist intention to visit tourism village mediated by social and emotional values. Data are collected through questionnaire and data collection result is tested using confirmation factor analysis (CFA) and structural equation modeling (SEM). The research result suggests that social values and emotional values mediate the influence of environmental knowledge on tourist intention to visit green tourism village. The result provides contribution to environmental management theory as a foundation in promoting tourism destination areas. The research could be further elaborate through mediation addition of price and quality of the green tourism village.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tjokorda Gde Raka Sukawati
AU  - I Putu Astawa
AU  - Ni Putu Wiwiek Ary Susyarini
AU  - Ida Ayu Ketut Sumawidari
PY  - 2019/10
DA  - 2019/10
TI  - Environmental Knowledge and Consumer Intention to Visit Green Tourism Village
BT  - Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)
PB  - Atlantis Press
SP  - 236
EP  - 240
SN  - 2352-5398
UR  - https://doi.org/10.2991/icastss-19.2019.35
DO  - 10.2991/icastss-19.2019.35
ID  - Sukawati2019/10
ER  -