Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)

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The Henna Flower Management Model Efficiency in Supporting Tourism Development in the Subak of Singapadu Kaler Village

Authors
Anak Agung Putu Swabawa, I Wayan Nurjaya
Corresponding Author
Anak Agung Putu Swabawa
Available Online October 2019.
DOI
10.2991/icastss-19.2019.34How to use a DOI?
Keywords
management model, cropping pattern, distribution system, effective
Abstract

The purpose of this study is to design effective cropping patterns and distribution systems for henna flowers and can support the development of tourism in Singapadu Kaler Village. Data are collected using the method of observation, interviews, documentation, and literature. The analytical tools used for quantitative analysis techniques are: Benefit Cost Ratio Analysis and Profit Margin Analysis. Whereas to analyze qualitative data using descriptive analysis techniques. Based on the results of the analysis, there are farmers who implement a continuous system and an intermittent system. Continuous systems are more effective than intermittent systems. The distribution system applied by Henna flower farmers is an indirect system by selling his henna flower interest to the agent. This system has been effective, but is not optimal. After being analyzed with a direct distribution system with three different target markets, the system applied was less effective. Of the three alternatives analyzed, the direct distribution system with the target hotel market is the most effective. To meet the target needs of the hotel and be able to support tourism development, it is necessary to form a cooperative-based flower farmer community of cooperatives and collaborate with tourist attraction entrepreneurs in Singapadu Kaler Village.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2019
ISBN
978-94-6252-810-9
ISSN
2352-5398
DOI
10.2991/icastss-19.2019.34How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

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TY  - CONF
AU  - Anak Agung Putu Swabawa
AU  - I Wayan Nurjaya
PY  - 2019/10
DA  - 2019/10
TI  - The Henna Flower Management Model Efficiency in Supporting Tourism Development in the Subak of Singapadu Kaler Village
BT  - Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)
PB  - Atlantis Press
SP  - 241
EP  - 246
SN  - 2352-5398
UR  - https://doi.org/10.2991/icastss-19.2019.34
DO  - 10.2991/icastss-19.2019.34
ID  - Swabawa2019/10
ER  -