Green Tourism Model of Family Leisure and Recreation for Chinese Tour Package in Bali

DOI

10.2991/icastss-19.2019.12How to use a DOI?

Keywords

zero-dollar tourism, green tourism, Chinese tourist, family leisure and recreation activity

Abstract

The emergence of so-called "zero-dollar" Chinese tourism is beginning to reshape the market in Bali, and local tourist groups, as well as the Chinese consul on the island, are concerned that dodgy operators and business practices are cutting locals out of a share of the profits from shopping, while also risking the safety of Chinese visitors. Zero-dollar tourism works like this and the case of Chinese market in Bali is to implement a modus operandi, would-be tourists are offered heavily discounted, all-inclusive package tours that include accommodation as well as flights, transport, meals and translators. The trade-off is that, along with the usual trips to the beach and fine restaurants, tourists are also taken to overpriced shops and urged - in some cases, reportedly even intimidated - into buying marked-up goods. This tourism model is in stark contrast to the essence of green tourism models such as the preparation of tour packages for Chinese tourists by doing family leisure and recreation activity in one of tourist attractions in Bali like Pinggan village and Toya Bungkah hot spring in Kintamani, Bangli Regency. By applying descriptive qualitative research with SWOT analysis this study aims at finding out the best solution for the dodgy business practice of Chinese segment market into niche tourism by doing family leisure and recreation activity in Pinggan village and Toya Bungkah hot spring. Data was collected through observation, questionnaires, interviews, and documentation. Respondents were tourists who came with their families taken by the Slovin technique totaling 100 people and using the purposive sampling method. The result of the analysis revealed that the Chinese tourists perceive positively the activity of family leisure and recreation in Pinggan village and Toya Bungkah hot spring. Based on the SWOT strategy, there are 4 programs as a recommendation for developing leisure activities for Chinese tourists in Pinggan and Toya Bungkah, namely knowledge program of local community life, family adventure tours, health and recreation tours, hiking and trekking.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - I  Ketut Suparta
AU  - Nyoman Mastiani Nadra
AU  - I Ketut Sadia
AU  - Ni Made Rai Erawati
PY  - 2019/10
DA  - 2019/10
TI  - Green Tourism Model of Family Leisure and Recreation for Chinese Tour Package in Bali
BT  - Proceedings of the International Conference On Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)
PB  - Atlantis Press
SP  - 349
EP  - 354
SN  - 2352-5398
UR  - https://doi.org/10.2991/icastss-19.2019.12
DO  - 10.2991/icastss-19.2019.12
ID  - Suparta2019/10
ER  -