Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)

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Comparison analysis of interest in using gopay and ovo as digital payment financial technology to increasing culinary MSMEs sales in bandung city

Authors
Arif Afriady1, *, Vina Citra Mulyandani1
1Bandung State Polytechnic, Bandung, Indonesia
*Corresponding author. Email: arif.afriady@polban.ac.id
Corresponding Author
Arif Afriady
Available Online 15 February 2024.
DOI
10.2991/978-2-38476-202-6_61How to use a DOI?
Keywords
digital payments; MSME sales; MSME culinary delights in Bandung City
Abstract

Technological developments have an impact in various fields, especially finance, which provides financial technology services with various benefits and conveniences for people's survival. The type of fintech that is widely used is digital payments such as GoPay and OVO which are used in this research. The use of fintech can be utilized for culinary MSMEs that sell online so that it can make transactions easier. Online sales can be done through the marketplace, which can be used as a strategy for business actors to increase their sales. The marketplaces used in this research are GoFood and GrabFood. This research was conducted to analyze the comparison of GoPay and OVO digital payment technology towards increasing sales of Culinary MSMEs in Bandung City. This research is quantitative research using primary data. The population in this research is culinary MSMEs in the city of Bandung. Sampling was carried out using the Lemeshow method with a total of 100 respondents. The data collection technique uses a questionnaire distributed to MSME players with a measurement scale using an interval scale. The analytical method used is the Paired Sample t-test if the data meets the requirements for normal distribution using the SPSS version 23 program. The results of this research show that there is a difference in the use of digital payment technology GoPay and OVO in increasing sales for culinary MSMEs in the city of Bandung.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 February 2024
ISBN
978-2-38476-202-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-202-6_61How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Arif Afriady
AU  - Vina Citra Mulyandani
PY  - 2024
DA  - 2024/02/15
TI  - Comparison analysis of interest in using gopay and ovo as digital payment financial technology to increasing culinary MSMEs sales in bandung city
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
PB  - Atlantis Press
SP  - 426
EP  - 431
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-202-6_61
DO  - 10.2991/978-2-38476-202-6_61
ID  - Afriady2024
ER  -