Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)

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Analysis of the Effect of Knowledge and Behavioral Attitude on Green University Awareness

Authors
Yulinda Tarigan1, *, Alrido Martha Devano1, Dewi Retno Larasati1
1Business and Management Department, Politeknk Negeri Batam, Batam, Indonesia
*Corresponding author. Email: yulinda@polibatam.ac.id
Corresponding Author
Yulinda Tarigan
Available Online 15 February 2024.
DOI
10.2991/978-2-38476-202-6_105How to use a DOI?
Keywords
Knowledge; Behavioral Attitude; Green University Awareness
Abstract

The objective of this study is to examine the impact of students’ knowledge and behavioral attitudes towards Green University Awareness in Batam City. The study encompassed a population of five universities located in Batam, from which a sample of 370 individuals was selected utilizing the Slovin algorithm. The researchers employed purposive sampling as the sampling method for this study. The data for this study was gathered through the utilization of a questionnaire designed using Google Forms, which was subsequently sent to the participants. This inquiry employed multiple linear regression, classical assumptions, t-test, f-test, and the coefficient of determination, with a significance threshold set at 0.05. The results of this study indicate that there is a significant relationship between Knowledge and Behavioral Attitude, and their influence on Green University Awareness. The variables of knowledge and behavioral attitude exert an impact on the awareness of Green University.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 February 2024
ISBN
978-2-38476-202-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-202-6_105How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yulinda Tarigan
AU  - Alrido Martha Devano
AU  - Dewi Retno Larasati
PY  - 2024
DA  - 2024/02/15
TI  - Analysis of the Effect of Knowledge and Behavioral Attitude on Green University Awareness
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
PB  - Atlantis Press
SP  - 783
EP  - 797
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-202-6_105
DO  - 10.2991/978-2-38476-202-6_105
ID  - Tarigan2024
ER  -