Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)

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Analysis of Paylater Usage on Impulse Buying Behaviour of E-Commerce Users in Batam

Authors
Alrido Martha Devano1, *, Yulinda Tarigan1, Baby Anggraini Darma Pratiwi1
1Business & Management Department, Politeknik Negeri Batam, Kepulauan Riau, 29461, Batam, Indonesia
*Corresponding author. Email: alridomd@gmail.com
Corresponding Author
Alrido Martha Devano
Available Online 15 February 2024.
DOI
10.2991/978-2-38476-202-6_106How to use a DOI?
Keywords
Paylater; Buying Behavior; E-Commerce
Abstract

The phenomenon of digitalization presents the latest innovations in payment systems in fintech-based digital financial services with the paylater payment method. It is thought that one of the factors driving impulse buying behavior is the use of paylater. This study aims to find out how the use of paylaters has an impact on the impulse buying behavior of e-commerce consumers in Batam City. The research adopts a quantitative approach. Data analysis was performed using simple linear regression analysis. The collection of information in this study utilized a questionnaire. The participants involved in this research are e-commerce users in Batam City who use paylaters with a total of 100 individuals in the sample. The findings in this study indicate that the use of paylaters has a positive impact and influences impulsive buying tendencies of e-commerce consumers in Batam City. The results lead to the conclusion that the acceptance or use of paylater as an innovative technology in digital payment systems is very good, this is based on the high mean value of the intensity of use indicator in the paylater usage variable, which is 10.34, and paylater users tend to make impulse purchases on various e-commerce platforms.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 February 2024
ISBN
978-2-38476-202-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-202-6_106How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Alrido Martha Devano
AU  - Yulinda Tarigan
AU  - Baby Anggraini Darma Pratiwi
PY  - 2024
DA  - 2024/02/15
TI  - Analysis of Paylater Usage on Impulse Buying Behaviour of E-Commerce Users in Batam
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
PB  - Atlantis Press
SP  - 798
EP  - 810
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-202-6_106
DO  - 10.2991/978-2-38476-202-6_106
ID  - Devano2024
ER  -