Human Resource Competency Development Strategy in Creative Industry to Improve Competitive Advantage

(Study on Craft Creative Industry in Kuang City)

DOI

10.2991/assehr.k.220301.141How to use a DOI?

Keywords

Competence; HR; competitive advantage; creative industry

Abstract

The development of the creative craft industry in Kupang City is inseparable from several problems, both from the internal and external environment of the industry. The purpose of this study is to obtain a description/mapping of human resource competencies and a description of the behavior of business actors in the handicraft industry in Kupang City, To develop the concept of a human resource competency strategy in the local handicraft creative industry to increase industrial competitiveness.

The method used is a descriptive survey method, and the subjects studied are 15 local craft industry business actors in the city of Kupang, which have the following characteristics: (1). local handicraft industry entrepreneurs, (2). know clearly about the variables studied. The results of the study indicate that the creative craft industry in Kupang City, seen from several aspects, has a fairly good competence. The 4 core competency strategies that need to be improved are technical competence, financial competence, marketing competence and human relations. such as handicraft entrepreneurs are involved in various technical trainings and digital-based production management, marketing and finance, building cooperative relationships and links and mats with all parties so that in the end they can achieve competitive advantage. In addition, the supporting competencies that need to be improved are understanding, knowledge and professionalism and ethics of creative industry entrepreneurs in running a business so that in the end they can achieve competitive advantage.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Maria C.B Manteiro
AU  - Maria C.B Manteiro
AU  - Amram Rohi Bire
PY  - 2022
DA  - 2022/03/04
TI  - Human Resource Competency Development Strategy in Creative Industry to Improve Competitive Advantage
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
PB  - Atlantis Press
SP  - 860
EP  - 864
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220301.141
DO  - 10.2991/assehr.k.220301.141
ID  - Manteiro2022
ER  -