Buying Mechanism of Green Products:

Case of a Developing Country

DOI

10.2991/assehr.k.210424.033How to use a DOI?

Keywords

green product, environmental concern, purchase intention, developing country

Abstract

Green consumerism has been an interesting aspect both for scholars and practitioners due to the growing environmental awareness among consumers globally. The aim of this study was to propose a theoretical explanation of the relationship between green product and purchasing intentions of the product in the context of developing countries. Based on a quantitative experimental study, we exhibited that green product influenced purchasing intention indirectly, but no directly through environmental concern. The present study demonstrated that environmental concern among consumers plays a crucial role in inducing purchasing decision of green products. The theoretical and practical contributions as well as direction of future studies were presented.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Stella Y. Sahetapy
AU  - Robert M. Noach
PY  - 2021
DA  - 2021/04/26
TI  - Buying Mechanism of Green Products:
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020)
PB  - Atlantis Press
SP  - 174
EP  - 177
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210424.033
DO  - 10.2991/assehr.k.210424.033
ID  - Sahetapy2021
ER  -