The Role of Public Relations in Implementing City Branding in “Pasar Raya” in the Covid-19 Pandemic
- DOI
- 10.2991/assehr.k.210424.099How to use a DOI?
- Keywords
- the role of public relations, city branding, halal tourism, trade center of Padang, Covid-19, kampuang jao
- Abstract
Public relations of city government have important roles in creating city branding. City branding is used to establish a strong positioning in the mind of the target market like the positioning of a product or service, so Padang c can be recognized regionally and globally. The research on the role of public relations of Padang City Government in implementing city branding in Padang’s main market, Pasar Raya, which became a city branding icon of West Sumatra in Covid-19 pandemic was conducted using descriptive qualitative method based on the results of interview, documentation, and observation. The results showed that information and publication on the handling of Covid-19 in West Sumatra were carried out in one door through spokesperson from Regional Information and Documentation Management Officer (PPID) or certain officer that was appointed by the head of the local government, in this case Humas Relations of West Sumatra Province. Public Relations of Padang City Government, in its practice, are assigned to serve the head concerning with protocol affairs, documentations, and the publications of the activities of the government head that are not related with the handling of city branding and Covid-19.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Fitri Adona AU - Yusnani AU - Sri Nita PY - 2021 DA - 2021/04/26 TI - The Role of Public Relations in Implementing City Branding in “Pasar Raya” in the Covid-19 Pandemic BT - Proceedings of the International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020) PB - Atlantis Press SP - 509 EP - 514 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210424.099 DO - 10.2991/assehr.k.210424.099 ID - Adona2021 ER -