The Requirement of Business Model in Commercialization Research Products of Higher Education Institutions (HEIS):

Case study in Indonesia

DOI

10.2991/assehr.k.210424.075How to use a DOI?

Keywords

business model, research product commercialization, comprehensive research roadmap

Abstract

This paper describes a business model (BM) requirement for research product commercialization within Indonesia HEIs. The objective is to determine the importance of BM as an assessment for research product commercialization feasibility. The study is conducted using a qualitative approach in selected 21 tertiary institutions in Indonesia comprised of nine universities and twelve polytechnics. Interviews and FGDs are carried out by involving the heads of related units for the commercialization process and senior researchers whose research results have been or ready to be commercialized. The questions posed are mainly related to the primitive elements for the commercialization process and the target market of the research product. All 21 institutions have developed various research products. Most of the products remain diverse, although leading HEIs focus on research products related to agricultural, medical and health, biopharma, IT and telecommunication, and education and training. In general, HEIs that have carried out research product commercialization has already prepared organizational management. Several research products in Indonesia are objected to appropriate technology; hence some HEIs conduct commercialization through community services activities. Unfortunately, none of the selected HEIs in this research have entirely answered the critical question for business model development. A good business model on each type of research product is still required to ease the gap between researchers and other stakeholders. Additionally, every researcher needs to provide a comprehensive research roadmap from the beginning so the research product end can be predicted earlier. Hence, the development of a good business model as a commercialization tool can be achieved.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Carolina M. Lasambouw
AU  - Ediana Sutjiredjeki
AU  - Neneng Nuryati
PY  - 2021
DA  - 2021/04/26
TI  - The Requirement of Business Model in Commercialization Research Products of Higher Education Institutions (HEIS):
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020)
PB  - Atlantis Press
SP  - 392
EP  - 395
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210424.075
DO  - 10.2991/assehr.k.210424.075
ID  - Lasambouw2021
ER  -