Applying Revenue Management to Economy Hotels--- An Investigation of Customer’s Attitude

DOI

10.2991/icassr-15.2016.189How to use a DOI?

Keywords

economy hotel, revenue management, customer attitude

Abstract

Revenue management is an effective strategy for the economy hotels to increase profit. However, implementing revenue management may also bring misunderstanding and negative feelings to the customers. This study investigates the customers’ attitude to the revenue strategies of economy hotels. Based on data analysis, the following conclusions have been made: the customers of economy hotels feel positive about differential pricing, however, they feel negative about capacity control and overbooking. Besides, there are significant differences about the customers’ attitude to the three revenue strategies in terms of the customers’ age, career, education, annual income and tourism objective apart from gender. Finally, this paper proposes some suggestions to the economy hotel managers to implement revenue strategy accordingly.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wen-li Li
PY  - 2016/08
DA  - 2016/08
TI  - Applying Revenue Management to Economy Hotels--- An Investigation of Customer’s Attitude
BT  - Proceedings of the 3d International Conference on Applied Social Science Research
PB  - Atlantis Press
SP  - 687
EP  - 690
SN  - 1951-6851
UR  - https://doi.org/10.2991/icassr-15.2016.189
DO  - 10.2991/icassr-15.2016.189
ID  - Li2016/08
ER  -