Analysis on the Image of Female College Students Represented by the Network Media from the Perspective of Communication

DOI

10.2991/icassee-17.2018.41How to use a DOI?

Keywords

agenda setting; media image; online media; female college student; content analysis

Abstract

The media image of female college students is the reconstruction of objective reality through media coverage, which is a "mock reality" presenting in the public mind. With the commercialization of online media and the fragmented reading habits of the target people, the reports on female college students in online media tend to achieve the eye effect, and the related news headlines tend to present negative and extreme individual cases. At the same time, the female college students' loss of power of long-term discourse results in their negative and weak image in online media. Starting from the theoretical background of agenda setting and media image under the perspective of communication study, this passage tries to conduct the content analysis of the titles of 11 media of four types: web portals, mainstream news sources, terminal news sources and forum communities in three months, so that they can explore the female college student image which reconstruct through simulated reality in the news report of China's Internet media. In addition, this paper gives appropriate advice and countermeasures of how to reshape the network image of female college students through the reason analysis from the perspective of female college student aphasia, media management system, Internet media features and so on.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yang Xie
AU  - Jing Wu
PY  - 2017/12
DA  - 2017/12
TI  - Analysis on the Image of Female College Students Represented by the Network Media from the Perspective of Communication
BT  - Proceedings of the 2017 International Conference on Art Studies: Science, Experience, Education (ICASSEE 2017)
PB  - Atlantis Press
SP  - 188
EP  - 191
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-17.2018.41
DO  - 10.2991/icassee-17.2018.41
ID  - Xie2017/12
ER  -