Natural Seeds Accessories as a Form of Sundanese Local Wisdom in Preserving Nature

DOI

10.2991/icaspgs-icbap-17.2017.39How to use a DOI?

Keywords

local wisdom, in harmony with nature, Sundanese culture, social media

Abstract

Local wisdom emerges as a form of human adaptation to the environment. Local wisdom considered as a good environmental preservation instrument. Local wisdom among Sundanese people is always associated with nature, which is to maintain a harmony between humankind and nature. As a part of nature, human beings should not be excessive in exploiting the natural resources. Anthony Sutrisno, a man of Javanese descent, who is attracted by the values of Sundanese local wisdom, preserves those values through the work of accessories he produces. Using name of Bumi Putih Spiritual Jewelry, Anthony communicates his work through various media. This study aims to determine the efforts that Anthony made in communicating the values of Sundanese local wisdom in preserving nature through natural seeds accessories by using the media. This research uses a qualitative method with phenomenology approach. Primary data were collected through in-depth interviews, supported by observation and literature study. The results show that the seeds-based accessories is a form of Anthony's appreciation to Sundanese culture in preserving natural environment. The values of Sundanese local wisdom is applied in the process of making these accessories in a way that does not destroy nature and seed entities. Anthony's accessories have philosophical and economic values in it. To communicate his works, Anthony chose social media (Facebook, Twitter, Instagram, Line). He also made himself as a mobile communication media to promote the works he produced. This study reached to the conclusion that human and nature must respect each other, in order to made life in balance. Utilization of natural potentials tailored to the needs, not to over-exploited. Mankind must be able to control themselves, so as not to harm themselves and natural environment.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Santi Susanti
AU  - Dian Sinaga
AU  - Fitri Perdana
PY  - 2017/12
DA  - 2017/12
TI  - Natural Seeds Accessories as a Form of Sundanese Local Wisdom in Preserving Nature
BT  - Proceedings of the International Conference on Administrative Science, Policy and Governance Studies (ICAS-PGS 2017) and the International Conference on Business Administration and Policy (ICBAP 2017)
PB  - Atlantis Press
SP  - 312
EP  - 316
SN  - 2352-5398
UR  - https://doi.org/10.2991/icaspgs-icbap-17.2017.39
DO  - 10.2991/icaspgs-icbap-17.2017.39
ID  - Susanti2017/12
ER  -