Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)

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Halal Food Products: Do Religiosity Affect Consumers Attitude and Intention to Use?

Authors
Satrio Tegar Gunung Koraag1, Puji Handayani Kasih2, Keny Rahmawati1, *
1Department of Business Administration, Faculty of Social and Political Science, UPN Veteran Yogyakarta, Depok, Indonesia
2Department of Industrial Engineering, Faculty of Industrial Engineering, UPN Veteran Yogyakarta, Depok, Indonesia
*Corresponding author. Email: keny.rahmawati@upnyk.ac.id
Corresponding Author
Keny Rahmawati
Available Online 4 September 2024.
DOI
10.2991/978-2-38476-247-7_8How to use a DOI?
Keywords
islamic religiosity; purchase intention; halal food; consumer behavior; theory of reasoned action; Indonesia
Abstract

The purpose of this research is to undercover values driving Indonesian muslims consumption decisions with respect halal food. Cross-sectional data were collected through distributed 369 questionnaires in Indonesia, mainly to Muslim consumers who come from different city and are currently living in Java Island Indonesia. The results show that the religiosity and attitude is a valid model for predicting muslim consumers intention to purchase halal labelled food products. The findings reveal that for consumers with high and low religiosity are the most influential determinants of their intention to purchase halal-labelled food products. Limitation include the focus on only muslims consumers within an ethnic majority population living in Indonesia. The findings could be useful for halal industry food makers to better serve customers serve their customers through sophisticated marketing strategies. This study extends understanding of consumers halal-labelled food purchasing power using TRA to determining the rationales for purchasing halal food in Indonesia. Unlike other studies, this study used only Islamic religiosity which divided into 4 indicators such as ideological, ritualistic, consequential, and experimental.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 September 2024
ISBN
978-2-38476-247-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-247-7_8How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Satrio Tegar Gunung Koraag
AU  - Puji Handayani Kasih
AU  - Keny Rahmawati
PY  - 2024
DA  - 2024/09/04
TI  - Halal Food Products: Do Religiosity Affect Consumers Attitude and Intention to Use?
BT  - Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
PB  - Atlantis Press
SP  - 75
EP  - 84
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-247-7_8
DO  - 10.2991/978-2-38476-247-7_8
ID  - Koraag2024
ER  -