Take It or Leave It? Understanding Whether Defective Fruit Still Has Economic Value to Consumers

DOI

10.2991/978-2-38476-247-7_4How to use a DOI?

Keywords

willingness to pay; perceived quality; fruit defects; consumer behavior

Abstract

Post-harvest fruit quality depends on size, color, shape and the presence of defects. Defects in fruit tend to reduce consumers’ positive views of the fruit and end in economic losses. This research aims to determine consumers’ willingness to pay for defective fruit. In addition, consumer perceptions of the quality of defective fruit in this study were examined. Data from 124 participants was obtained through an online survey and analyzed descriptively. The findings show that 49.19% of consumers are willing to pay for defective fruit. The respondents had a good level of perception regarding the nutrition in defective fruit which was the same as the original product. This research provides practical implications regarding marketing opportunities for defective fruit.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dhika Cahyasita
AU  - Azizah Ridha Ulilalbab
PY  - 2024
DA  - 2024/09/04
TI  - Take It or Leave It? Understanding Whether Defective Fruit Still Has Economic Value to Consumers
BT  - Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
PB  - Atlantis Press
SP  - 29
EP  - 36
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-247-7_4
DO  - 10.2991/978-2-38476-247-7_4
ID  - Cahyasita2024
ER  -