Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)

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Development Strategy in the Leather Bag Craft Industry: A SWOT Analysis Perspective

Authors
Dian Indri Purnamasari1, *, Vynska Amalia Permadi1, Riza Prapascatama Agusdin1
1National Development University Veteran Yogyakarta, Yogyakarta, Indonesia
*Corresponding author. Email: dian_indri@upnyk.ac.id
Corresponding Author
Dian Indri Purnamasari
Available Online 4 September 2024.
DOI
10.2991/978-2-38476-247-7_17How to use a DOI?
Keywords
craft industry; SWOT; IT development strategies
Abstract

One of Yogyakarta’s MSME leather bag craft industries lacks a system covering all activities, including sales and warehouse operations. Sales and production reports are still manually generated in Microsoft Excel or not generated at all. This situation creates a significant obstacle for the company due to sloppy documentation and the potential for ineffectiveness and inefficiency in daily operations. Especially considering that the company has the potential for high turnover due to its well-known brand, which was established in 2011. This research aims to analyze IT development strategies using SWOT analysis to validate the efficiency of introduced IT systems. Various approaches and methods have been studied to overcome these challenges, including introducing information systems (IS), such as sales and inventory management systems, to improve performance through IT-based collaboration. Continuous efforts are necessary to design the system requirements before implementing the initial IS version.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 September 2024
ISBN
978-2-38476-247-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-247-7_17How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dian Indri Purnamasari
AU  - Vynska Amalia Permadi
AU  - Riza Prapascatama Agusdin
PY  - 2024
DA  - 2024/09/04
TI  - Development Strategy in the Leather Bag Craft Industry: A SWOT Analysis Perspective
BT  - Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
PB  - Atlantis Press
SP  - 154
EP  - 160
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-247-7_17
DO  - 10.2991/978-2-38476-247-7_17
ID  - Purnamasari2024
ER  -