Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)

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Analysis of Internal and External Factors in the E-Business Transformation of Mocaf MSMEs

Authors
Didit Herlianto1, *, Astrid Wahyu Adventri Wibowo1, Sylvert Prian Tahalea1
1Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia
*Corresponding author. Email: diditherlianto@upnyk.ac.id
Corresponding Author
Didit Herlianto
Available Online 4 September 2024.
DOI
10.2991/978-2-38476-247-7_6How to use a DOI?
Keywords
Mocaf; SWOT Analysis; IFAS; EFAS
Abstract

Micro, Small, and Medium Enterprises (MSMEs) are important to a country’s economy. One of the MSMEs producing Mocaf (Modified Cassava Flour) is KWT (Women Farmers Group) Ngudi Rejeki, which is located in Gunungkidul, Yogyakarta, Indonesia. However, in facing increasingly fierce competition and rapid changes in the business environment, KWT Ngudi Rejeki is also faced with various challenges. E-business transformation needs to be carried out at KWT Ngudi Rejeki because the adoption of technology and the transition to the digital realm provide various benefits. This research aims to determine the right strategy for KWT Ngudi Rejeki in implementing e-business by analyzing internal and external factors using SWOT Analysis, EFAS Matrix, and IFAS. The research results show that the IFAS matrix is 1,15 and EFAS is 0,30 (Quadrant I), which means that an aggressive strategy must be implemented, namely utilizing strengths to seize existing opportunities.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 September 2024
ISBN
978-2-38476-247-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-247-7_6How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Didit Herlianto
AU  - Astrid Wahyu Adventri Wibowo
AU  - Sylvert Prian Tahalea
PY  - 2024
DA  - 2024/09/04
TI  - Analysis of Internal and External Factors in the E-Business Transformation of Mocaf MSMEs
BT  - Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
PB  - Atlantis Press
SP  - 52
EP  - 60
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-247-7_6
DO  - 10.2991/978-2-38476-247-7_6
ID  - Herlianto2024
ER  -