Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022)

<Previous Article In Volume
Next Article In Volume>

Analysis of Z Generations Toward Stock Investment Intention: Testing the Theory of Planned Behavior

Authors
Ilham1, *, Sri Sundari2, Muhammad Irdam Ferdiansah2
1Bosowa Polytechnic, Makassar, Indonesia
2Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: ilham.doank13@gmail.com
Corresponding Author
Ilham
Available Online 29 May 2023.
DOI
10.2991/978-94-6463-146-3_53How to use a DOI?
Keywords
Behavior; Stock; Investment; Generation Z
Abstract

This study aims to determine the impact of Z Generations intention to invest in stocks, thereby determining the impact of subjective norms on Z Generations intention to invest in stocks and determine the impact of this study. The effect of perceived behavioral control on the intention to invest in stocks of Z Generations. stocks. This study uses a quantitative analysis method based on descriptive data, the data used in this study is primary data. The population of this study included Bosowa Polytechnic students classified as Z Generations, totaling 200. The results showed that controlling for attitude and perceived behavior had a significant effect on investment intention. Gen Z shares. The higher the Gen Z stock investment intention and the smaller or less perceived barriers to investment, the stronger the intention to invest in stocks. Meanwhile, the subjective norm has no significant impact on Gen Z’s intention to invest in stocks. This is due to lack of normative beliefs and lack of motivation to follow people’s opinions. another determines the subjective norm.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 May 2023
ISBN
978-94-6463-146-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-146-3_53How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ilham
AU  - Sri Sundari
AU  - Muhammad Irdam Ferdiansah
PY  - 2023
DA  - 2023/05/29
TI  - Analysis of Z Generations Toward Stock Investment Intention: Testing the Theory of Planned Behavior
BT  - Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022)
PB  - Atlantis Press
SP  - 564
EP  - 573
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-146-3_53
DO  - 10.2991/978-94-6463-146-3_53
ID  - 2023
ER  -