Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022)

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Digital Marketing Strategy Uses E-Commerce to Maintain MSMEs Business KKGohan.id

Authors
Andi Marlinah1, *
1Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: marlinah@stienobel-indonesia.ac.id
Corresponding Author
Andi Marlinah
Available Online 29 May 2023.
DOI
10.2991/978-94-6463-146-3_4How to use a DOI?
Keywords
Digital Marketing; E-Commerce; MSMEs
Abstract

Economic activities, which were initially carried out traditionally (offline marketing), gradually shifted towards digitalization (digital marketing), so that MSMEs ‘KKGohan.id’ require marketing strategies in maintaining their business. The purpose of this research is to find out the digital marketing strategies used and to maintain a business so that it can still increase sales. Regarding the data collection process, the data collection methods used are interview and observation methods. The analysis method used in this study is qualitative research with a descriptive approach, which uses information through interviews with business owners. The results of this study show that MMSMEs “KKGohan.id” have utilized digital marketing strategies through social media WhatsApp and Instagram, while also using E-Commerce through the GoJek and Grab applications through the GoFood and GrabFood features available in this application. The implications of MSMEs players, in order to take advantage of all E-Commerce platforms in Indonesia, in order to be creative in maintaining their business.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 May 2023
ISBN
978-94-6463-146-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-146-3_4How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Andi Marlinah
PY  - 2023
DA  - 2023/05/29
TI  - Digital Marketing Strategy Uses E-Commerce to Maintain MSMEs Business KKGohan.id
BT  - Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022)
PB  - Atlantis Press
SP  - 26
EP  - 32
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-146-3_4
DO  - 10.2991/978-94-6463-146-3_4
ID  - Marlinah2023
ER  -