Proceedings of the 2023 4th International Conference on Artificial Intelligence and Education (ICAIE 2023)

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Multimodal Translation Model of Chinese Culture Based on SPSS Cluster Analysis

Authors
Ruihua Nai1, 2, *, Hanita Hassan2
1Xi’an Fanyi University, Xi’an, Shaanxi, China
2Language Academy, Universiti Teknologi Malaysia, 81310, Johor Bahru, Johor, Malaysia
*Corresponding author. Email: nairuihua@graduate.utm.my
Corresponding Author
Ruihua Nai
Available Online 22 September 2023.
DOI
10.2991/978-94-6463-242-2_63How to use a DOI?
Keywords
SPSS Clustering; Chinese Culture; Multimodal Analysis; Translation Model
Abstract

The dissemination of national culture is a form of expression in global communication. In the early years, international media often communicated specific cultural values to the world through “soft cultural” content such as American movies and Japanese cartoons, but the one-way communication is gradually being changed. Currently, China’s soft power is increasing, and Chinese culture is also spreading to the world. In cultural research, SPSS (Statistical Product and Service Solutions) is a very important tool. It can be used for the transmission of information such as text, sound, and video data. This article aims to propose an effective method for accurately translating Chinese culture into English through the study of a multimodal translation model of Chinese culture. This article adopts methods such as case analysis and experimental research to study the multimodal translation model of Chinese culture. The results indicate that by using the multimodal translation model for materials of Chinese culture, the accuracy is relatively high, about 98%, and the error rate is relatively low.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 4th International Conference on Artificial Intelligence and Education (ICAIE 2023)
Series
Atlantis Highlights in Computer Sciences
Publication Date
22 September 2023
ISBN
978-94-6463-242-2
ISSN
2589-4900
DOI
10.2991/978-94-6463-242-2_63How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ruihua Nai
AU  - Hanita Hassan
PY  - 2023
DA  - 2023/09/22
TI  - Multimodal Translation Model of Chinese Culture Based on SPSS Cluster Analysis
BT  - Proceedings of the 2023 4th International Conference on Artificial Intelligence and Education (ICAIE 2023)
PB  - Atlantis Press
SP  - 509
EP  - 518
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-242-2_63
DO  - 10.2991/978-94-6463-242-2_63
ID  - Nai2023
ER  -