Revolutionizing Credit Card Marketing: Bank N’s Journey with a Smart Credit Card Marketing Platform

DOI

10.2991/978-94-6463-490-7_25How to use a DOI?

Keywords

MARTECH; Credit Card Marketing; Data-driven Strategies; Marketing Efficiency; Customer Experience

Abstract

This article presents the development and implementation of a Smart Credit Card Marketing Platform (SCMP) at Bank N, aimed at revolutionizing its credit card marketing strategies. Leveraging Marketing Technology (MARTECH), the SCMP integrates data analytics, artificial intelligence, and visual data representation to enhance marketing efficiency, customer experience, and competitive advantage. Through real-world case studies, the article demonstrates the transformative impact of data-driven strategies in driving business success. Key themes include improved ROI, enhanced customer satisfaction, and strategic decision-making, highlighting the importance of technology adoption in the financial sector’s marketing practices.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zhengyu Zhu
PY  - 2024
DA  - 2024/08/31
TI  - Revolutionizing Credit Card Marketing: Bank N’s Journey with a Smart Credit Card Marketing Platform
BT  - Proceedings of the 2024 3rd International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2024)
PB  - Atlantis Press
SP  - 228
EP  - 237
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-490-7_25
DO  - 10.2991/978-94-6463-490-7_25
ID  - Zhu2024
ER  -