Characteristics of Consumer Behavior in China’s New Energy Vehicles Market

DOI

10.2991/icaicte-15.2015.85How to use a DOI?

Keywords

consumer behavior, new energy vehicles, business administration

Abstract

With the development of vehicle market, it brings higher quality of life to consumers and countless profits to enterprises. At the same time, the growing severe environmental problems require reform in the automobile industry and all the signs indicate that new energy vehicle is the most feasible solution. Nevertheless, it is still a less popular idea in China. This research aims to figure out the factors that influence Chinese consumers’ decisions on purchasing a new energy vehicle and propose rational suggestions to the Chinese new energy vehicle industry to raise the trend of consuming green energy.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sun Mingwei
AU  - Luan Zhiqiang
PY  - 2015/08
DA  - 2015/08
TI  - Characteristics of Consumer Behavior in China’s New Energy Vehicles Market
BT  - Proceedings of the 2015 3d International Conference on Advanced Information and Communication Technology for Education
PB  - Atlantis Press
SP  - 365
EP  - 368
SN  - 2352-538X
UR  - https://doi.org/10.2991/icaicte-15.2015.85
DO  - 10.2991/icaicte-15.2015.85
ID  - Mingwei2015/08
ER  -