Proceedings of the Sixth International Conference on Applied Economics and Social Science (ICAESS 2024)

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Analysis of the Impact of Product Quality, Price, Service Quality on Consumer Satisfaction (Case Study of UMKM Cakepa in Batam City)

Authors
Eddo Nanda Oktarici1, *, Putri Putri1
1Politeknik Negeri Batam, Jl. Ahmad Yani, Batam, 29461, Indonesia
*Corresponding author. Email: eddonanda@polibatam.ac.id
Corresponding Author
Eddo Nanda Oktarici
Available Online 31 December 2024.
DOI
10.2991/978-94-6463-640-6_36How to use a DOI?
Keywords
Product Quality; Price; Service Quality; Customer Satisfaction
Abstract

Companies are required to increase their competitiveness continuously, to improve and maintain business and fierce competition requires a way, one of which is to increase customer satisfaction. The purpose of this study was to determine the variables that affect customer satisfaction, this study was conducted to determine whether product quality, price, and service quality affect customer satisfaction at Cakepa cake shop in Batam City. The writing method uses descriptive with a quantitative analysis approach, the population in this research is Cakepa customers in Batam city. The sampling technique in this study used purposive sampling method with a sample of 85 respondents. The analytical tool used to measure the influence of the elements mentioned above is multiple linear regression. Based on the analysis, it can be concluded that simultaneously the variables of product quality (X1), price (X2), and service quality (X3) affect customer satisfaction (Y). Partially, the variables of product quality (X1), price (X2) and service quality (X3) have a significant effect on customer satisfaction (Y).

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Sixth International Conference on Applied Economics and Social Science (ICAESS 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2024
ISBN
978-94-6463-640-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-640-6_36How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Eddo Nanda Oktarici
AU  - Putri Putri
PY  - 2024
DA  - 2024/12/31
TI  - Analysis of the Impact of Product Quality, Price, Service Quality on Consumer Satisfaction (Case Study of UMKM Cakepa in Batam City)
BT  - Proceedings of the  Sixth International Conference on Applied Economics and Social Science (ICAESS 2024)
PB  - Atlantis Press
SP  - 487
EP  - 500
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-640-6_36
DO  - 10.2991/978-94-6463-640-6_36
ID  - Oktarici2024
ER  -