Instagram Photography of Hijab Products
Case Study In Balubur Town Square Bandung City
- DOI
- 10.2991/assehr.k.210203.070How to use a DOI?
- Keywords
- photography, Instagram, hijab
- Abstract
Hijab is a mandatory outfit that must be worn for Muslim women. Hijab has become a trend and is very popular in various media. One of the media that popularized is Instagram. In Instagram there is a very interesting hijab photo style, so consumers become interested and buy the product. The research aims to describe the visual elements of photography on the Instragram of the hijab product in Balubur Town Square Bandung City. The research uses a case study method with a descriptive approach. The research sample is Instagram photos on the hijab brand: Juniper Lane, Zaha, and Zysku Xena in Balubur Town Square Bandung City. Data collection techniques by observation, study documentation on Instagram photos, and interviews with hijab brand owners and consumers. Data analysis uses visual analysis and content analysis techniques. The results of this study indicate that Instagram photography of hijab products in Balubur Town Square in Bandung City has met the standards of good visual elements of photography. In general, photography of hijab products on the instrument has met the criteria for good quality color tones, taking detailed photos, the use of a focused background, balanced composition, the use of hijab combined with other accessories, and attractive clothing attributes style. The elements of hijab photography used on these Instagram photos have a positive impact on more consumers who like it, and for sellers can increase more marketing.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ramadita Fetrianggi AU - Andi Suryadi PY - 2021 DA - 2021/02/04 TI - Instagram Photography of Hijab Products BT - Proceedings of the 3rd International Conference on Arts and Design Education (ICADE 2020) PB - Atlantis Press SP - 330 EP - 334 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210203.070 DO - 10.2991/assehr.k.210203.070 ID - Fetrianggi2021 ER -