O.K. Tujuh Putri: Millennial Women in Keroncong Music

DOI

10.2991/assehr.k.200321.041How to use a DOI?

Keywords

Tujuh Putri, keroncong music, millennial, social media

Abstract

This study discusses a millennium-era female keroncong group named O.K. Tujuh Putri. The role of women in keroncong music in the era of the music industry is an interesting problem to see the position of women struggling among other types of popular music hegemony. This study uses descriptive qualitative methods using triangulation techniques to get answers to all problems. Through observation, interviews and documentation it was found that the role finally ended at a point when women had to choose between music and their nature as women to get married, give birth and raise children. This research found that women in keroncong music have selling points because of the attractiveness of their appearance, the appeal is generated from their strategies using social media namely Twitter, Instagram and YouTube. Factors of social capital and economic capital are two things that make the keroncong music millennial women can survive in a long period of time.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hery Supiarza
PY  - 2020
DA  - 2020/03/24
TI  - O.K. Tujuh Putri: Millennial Women in Keroncong Music
BT  - Proceedings of the 2nd International Conference on Arts and Design Education (ICADE 2019)
PB  - Atlantis Press
SP  - 171
EP  - 173
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200321.041
DO  - 10.2991/assehr.k.200321.041
ID  - Supiarza2020
ER  -