Analysis on the Application of Cartoon Characters in Brand Image Design

DOI

10.2991/assehr.k.210106.132How to use a DOI?

Keywords

cartoon character image, brand image, personification

Abstract

Cartoon character image refers to the portrayal of character image in animation or cartoon. When the application of animation character image in the brand image design, the brand image will leave a deep impression in the minds of consumers, and the brand influence will be enhanced. Among these institutions or enterprises that design their own images in cartoon characters, their biggest purpose is to cater to the young market and attract the attention of target consumers. It is just as why pop culture can quickly become popular among young people. Anthropomorphic products are more affinity, interesting and creative than traditional symbols or their own symbols. To explore the research of cartoon characters in brand image design from the perspective of image narration, this paper uses the method of data collection and case analysis to analyze and study the image of cartoon characters, and summarizes the application advantages of cartoon characters in brand image design. The cartoon character image makes the brand image design vivid, full of affinity, easy to understand by consumers, and has a promoting role in brand image promotion. According to the characteristics of cartoon characters, this paper provides an executable method for brand image design through the study of brand image design.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xin Wei
AU  - Shuai Zhang
PY  - 2021
DA  - 2021/01/06
TI  - Analysis on the Application of Cartoon Characters in Brand Image Design
BT  - Proceedings of the 6th International Conference on Arts, Design and Contemporary Education (ICADCE 2020)
PB  - Atlantis Press
SP  - 688
EP  - 692
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210106.132
DO  - 10.2991/assehr.k.210106.132
ID  - Wei2021
ER  -