The Application of Flower Patterns on Cosmetics Package Design

DOI

10.2991/icadce-17.2017.103How to use a DOI?

Keywords

flower patterns; package design; application

Abstract

With the continuous improvement of public aesthetic level, the function of product package design has been transferred from the practical function to the information transmission function. The package design of cosmetics with women as their main consumer groups is more special and unique, trying to use beautiful patterns and fashion elements to improve female consumers' impression on the cosmetics. From current fashion trend, the cosmetic package design likes to use flower patterns to bring consumers a fresh and natural feeling, and the specific emotional meanings of flowers also effectively enhance brands' sentimental value. This paper analyzed the expression forms, application methods, characteristics and principles of flower patterns in package design, and combined various cosmetic package design cases to show the specific application of flower patterns in cosmetic package design.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jie Tang
AU  - Haijun Tang
PY  - 2017/05
DA  - 2017/05
TI  - The Application of Flower Patterns on Cosmetics Package Design
BT  - Proceedings of the 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017)
PB  - Atlantis Press
SP  - 426
EP  - 431
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-17.2017.103
DO  - 10.2991/icadce-17.2017.103
ID  - Tang2017/05
ER  -