Traditional Culture and Modern Visual Communication Design Teaching

DOI

10.2991/icadce-16.2016.278How to use a DOI?

Keywords

traditional culture; Chinese calligraphy; religious culture; totem; auspicious patterns; modern visual communication design

Abstract

Design is both art and the carrier of culture since its birth, and draws nourishment from the traditional culture. Up till now, design and traditional culture is still closely related. Visual communication realizes the delivery and communication of information through the generation and interpretation of the meaning of graphic images. This paper analyzes the application of philosophical thought, graphics, calligraphy, color and other elements of traditional culture in visual communication design, and explains how to combine the charm of traditional culture and modern design in modern visual communication design teaching, to achieve the inheritance and development of culture.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hong Nie
PY  - 2016/05
DA  - 2016/05
TI  - Traditional Culture and Modern Visual Communication Design Teaching
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 1129
EP  - 1131
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.278
DO  - 10.2991/icadce-16.2016.278
ID  - Nie2016/05
ER  -