Research on Packaging Mode of Clothing Brand

DOI

10.2991/icadce-16.2016.186How to use a DOI?

Keywords

clothing brand; packaging way; quality; star; famous store

Abstract

The ultimate goal of enterprise is to reflect the economic value and social value. In the process of clothing brand's growth and development, operators are trying to explore a series of strategies that can promote brand development. The brand packaged with wise strategy may occupy the reliable position in competitive market. In order to occupy the strong economic and political position, brand operators are trying to package themselves. Clothing itself is of the visual effect of packaging, and clothing brand packaging need more visual packaging. Starting from the background of the current clothing business, this paper analyzes the packaging ways for brand to expand market, and has comprehensively analyzed the development and growth of clothing brand from high quality products to the application of marketing model, from very-known store development to focus on technological content focus, from celebrities to star charm packaging, etc.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sheng Mao
PY  - 2016/05
DA  - 2016/05
TI  - Research on Packaging Mode of Clothing Brand
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 774
EP  - 776
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.186
DO  - 10.2991/icadce-16.2016.186
ID  - Mao2016/05
ER  -