Analysis on the Essential Attribute of Tourism Poster

DOI

10.2991/icadce-16.2016.43How to use a DOI?

Keywords

Lacan's mirror stage theory; tourism poster; essential attribute

Abstract

The "imagination" and "alienation" in Lacan's mirror stage theory relevantly explain the reason why people are attracted by the poster. In the theory the "imitation" nature of human appropriately explain the reason why the poster information is accepted by people. At the same time, the "dependency" in the theory revealed that the information of poster still existed in the mind of consumers even if viewers are separated with the poster (viewers have accessed to the information of poster). The interaction between information and viewers still exists when they are separated. Tourism posters stimulate consumers' desire to buy through the planned spread of information, and ultimately achieve the goal of stimulating consumption. Tourism posters persuade and guide consumers to accept the information of poster actively, and achieve the purpose of corporate propaganda.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mengmeng Zhou
PY  - 2016/05
DA  - 2016/05
TI  - Analysis on the Essential Attribute of Tourism Poster
BT  - Proceedings of the 2016 International Conference on Arts, Design and Contemporary Education
PB  - Atlantis Press
SP  - 199
EP  - 201
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-16.2016.43
DO  - 10.2991/icadce-16.2016.43
ID  - Zhou2016/05
ER  -