White Wine Packaging in Traditional Graphics Research

DOI

10.2991/icadce-15.2015.108How to use a DOI?

Keywords

liquor packaging design; Traditional graphics; Traditional culture; Aesthetic; innovation

Abstract

The pattern which contains Chinese traditional culture is an important design element of our morden packaging design. Its exploration and research on the liquor packaging design is also a vital way to carry forward the traditional culture and improve the connotation of liquor culture, But it is a continuous process of exploration for the mining and management of traditional culture and to apply it to the liquor packaging design. First of all, the designer itself should have a rich traditional culture connotation, and adopt modern design methods and advanced means to apply it to the liquor packaging. Liquor packaging on the market at present, however, for the design and application of traditional culture are not so good. Under the background of internationalization, tradition is unique, traditional graphics can reflect the cultural connotation and aesthetic thought which has huger significance. Of course, the application of traditional graphics and design also is not invariable. Under the background of the internationalization, it’s essential to absorb the essence and discard the dross, and base on the domestic and national markets with a new look.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Pingping Yang
PY  - 2015/05
DA  - 2015/05
TI  - White Wine Packaging in Traditional Graphics Research
BT  - Proceedings of the 1st International Conference on Arts, Design and Contemporary Education (ICADCE 2015)
PB  - Atlantis Press
SP  - 460
EP  - 465
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-15.2015.108
DO  - 10.2991/icadce-15.2015.108
ID  - Yang2015/05
ER  -