Post-Disaster Tourist Behavior: Motivation and Intention

DOI

10.2991/iaw-sc.2013.246How to use a DOI?

Keywords

disaster; motivation; visit intention; dark tourism; Sichuan

Abstract

Focusing on the popular Chinese tourist destination of Sichuan in the aftermath of the Wenchuan earthquake in 2008, this study attempts to explore domestic tourists’ motivations and intentions to visit a post-disaster destination. Based on a questionnaire survey, this study identifies six push factors and four pull factors of travel motivation. The results of linear regression analysis reveal that different push and pull factors drive people to visit Sichuan for leisure and dark tourism purposes. In the meanwhile, this study reveals the potential of joint consumption of both leisure and dark tourism. In terms of managerial implications, the findings suggest that dark tourism can be used as another vehicle to restore tourism to Sichuan, and post-disaster sites in general.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kuo Zhang
AU  - Li Zuo
PY  - 2013/10
DA  - 2013/10
TI  - Post-Disaster Tourist Behavior: Motivation and Intention
BT  - Proceedings of the 2013 International Academic Workshop on Social Science
PB  - Atlantis Press
SP  - 1067
EP  - 1072
SN  - 1951-6851
UR  - https://doi.org/10.2991/iaw-sc.2013.246
DO  - 10.2991/iaw-sc.2013.246
ID  - Zhang2013/10
ER  -