On the Soft Power of Folk Culture in China’s Modern Economy

DOI

10.2991/iaw-sc.2013.87How to use a DOI?

Keywords

folk culture; soft power; clan ethics; product design; culture industry

Abstract

Culture is playing an increasingly promoting role in the development of modern economy. How to correctly perceive and reasonably exploit the soft power of culture is an epochal proposition in China’s economic progress. In terms of improvement of modern enterprise motivation system, application of new elements in product design, and new expansion of culture industry, the paper took folk culture as an example to expound on the manifestations of culture’s soft power in modern economic advancement.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ning Yan
AU  - Ke Su
PY  - 2013/10
DA  - 2013/10
TI  - On the Soft Power of Folk Culture in China’s Modern Economy
BT  - Proceedings of the 2013 International Academic Workshop on Social Science
PB  - Atlantis Press
SP  - 397
EP  - 399
SN  - 1951-6851
UR  - https://doi.org/10.2991/iaw-sc.2013.87
DO  - 10.2991/iaw-sc.2013.87
ID  - Yan2013/10
ER  -