Proceedings of the 2013 International Academic Workshop on Social Science

<Previous Article In Volume
Next Article In Volume>

RESEARCH ON THE INVESTMENT DECISION OF ENTERPRISE MARKETING

Authors
Biao Wang, Chunxiang Wu, Rong Wang
Corresponding Author
Biao Wang
Available Online October 2013.
DOI
10.2991/iaw-sc.2013.80How to use a DOI?
Keywords
Marketing investment; market share; profit growth
Abstract

If enterprises want to keep good benefit in the increasingly competitive circumstance, the best way is effective marketing. Thus, the scientific marketing strategy is particular important. In this paper, through the establishment of marketing decision model and simulation, enterprise can find each period market share, profit growth and the current profit. According to it, enterprises will make rational investment decision.

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2013 International Academic Workshop on Social Science
Series
Advances in Intelligent Systems Research
Publication Date
October 2013
ISBN
978-90-78677-84-0
ISSN
1951-6851
DOI
10.2991/iaw-sc.2013.80How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Biao Wang
AU  - Chunxiang Wu
AU  - Rong Wang
PY  - 2013/10
DA  - 2013/10
TI  - RESEARCH ON THE INVESTMENT DECISION OF ENTERPRISE MARKETING
BT  - Proceedings of the 2013 International Academic Workshop on Social Science
PB  - Atlantis Press
SP  - 370
EP  - 372
SN  - 1951-6851
UR  - https://doi.org/10.2991/iaw-sc.2013.80
DO  - 10.2991/iaw-sc.2013.80
ID  - Wang2013/10
ER  -