Group Purchase Strategy Research Based on Channel Game

DOI

10.2991/iaw-sc.2013.63How to use a DOI?

Keywords

group purchase;channel choice; game theory;

Abstract

The choice of the transaction mode is the result of buyers and sellers’ game. Whether the group purchase transactions can exist and be developed well depend on whether the earnings of buyers and sellers can be effectively balanced. The conditions which form the stable group purchase transaction can be found through the earnings analysis of the both parties to the transaction. And then the corresponding strategy will be proposed accordingly, so as to improve the efficiency of group purchase transactions.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xu-yao Lin
PY  - 2013/10
DA  - 2013/10
TI  - Group Purchase Strategy Research Based on Channel Game
BT  - Proceedings of the 2013 International Academic Workshop on Social Science
PB  - Atlantis Press
SP  - 293
EP  - 296
SN  - 1951-6851
UR  - https://doi.org/10.2991/iaw-sc.2013.63
DO  - 10.2991/iaw-sc.2013.63
ID  - Lin2013/10
ER  -