A Proposed Theoretical Model for Mobile Commerce Acceptance

DOI

10.2991/iaw-sc.2013.60How to use a DOI?

Keywords

mobile commerce; mobile commerce acceptance; e-commerce; use behavior

Abstract

as the intelligent mobile device terminals, such as smartphone and tablet, more and more pervasive and affordable, mobile commerce has become the hottest issue around the world. User acceptance is one of the key fundamentals for development and success of mobile commerce. Build on the Unified Theory of Acceptance and Use of mobile commerce and its recent extension for mobile commerce, we proposed a study design and a theoretical research model to investigate acceptance of mobile commerce by users. As technology adoption research is still dominated by quantitative methods, the study in this paper combines qualitative and quantitative phase.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongen Ji
PY  - 2013/10
DA  - 2013/10
TI  - A Proposed Theoretical Model for Mobile Commerce Acceptance
BT  - Proceedings of the 2013 International Academic Workshop on Social Science
PB  - Atlantis Press
SP  - 282
EP  - 285
SN  - 1951-6851
UR  - https://doi.org/10.2991/iaw-sc.2013.60
DO  - 10.2991/iaw-sc.2013.60
ID  - Ji2013/10
ER  -