The Research on Enterprise Organization Constructer Reforming Based on Internal Marketing

DOI

10.2991/iaw-sc.2013.49How to use a DOI?

Keywords

Internal Marketing; Organization Structure; Organization Restructuring;

Abstract

In the face of fierce competition, enterprises begin to build customer-oriented operation conception to meet customers' changing demands. The study suggests that enterprises can build such a kind of culture by taking internal marketing management activities. Otherwise, internal marketing can be regarded as an instrument to coordinate the relationship between departments and to carry out organizational reform, which can guarantee the implement of customer-oriented marketing system. Therefore, the implement of internal marketing will definitely bring about the organizational reform. In this paper, I would like to build a market-oriented organization by analyzing internal marketing theories and organization structure, as well as by combining qualitative analysis with quantitative analysis to provide some reference for companies that is preparing to reform organizational structure.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Zhu
AU  - Li Zuo
AU  - Xuemin Sun
AU  - Kuo Zhang
PY  - 2013/10
DA  - 2013/10
TI  - The Research on Enterprise Organization Constructer Reforming Based on Internal Marketing
BT  - Proceedings of the 2013 International Academic Workshop on Social Science
PB  - Atlantis Press
SP  - 229
EP  - 232
SN  - 1951-6851
UR  - https://doi.org/10.2991/iaw-sc.2013.49
DO  - 10.2991/iaw-sc.2013.49
ID  - Zhu2013/10
ER  -