Consumer intention and marketing strategy of the network custom clothing research

DOI

10.2991/iaw-sc.2013.22How to use a DOI?

Keywords

network custom clothing; personalized; consumer intention

Abstract

The purpose of this article is to understand personalized consumer demand of apparel e-commerce.The paper introduces the main technical of network custom clothing , and qualitatively analysis problems in the characteristics of segment market consumption, the habits of shopping online, the demand for motivation and the custom expectations of individual segments. According to the descriptive statistical analysis, design enterprise's marketing strategy.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dong Yan
AU  - Zhen-zhen Li
AU  - Shou-Zhong Hu
PY  - 2013/10
DA  - 2013/10
TI  - Consumer intention and marketing strategy of the network custom clothing research
BT  - Proceedings of the 2013 International Academic Workshop on Social Science
PB  - Atlantis Press
SP  - 101
EP  - 106
SN  - 1951-6851
UR  - https://doi.org/10.2991/iaw-sc.2013.22
DO  - 10.2991/iaw-sc.2013.22
ID  - Yan2013/10
ER  -