Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2018)

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Research on The Optimizing Tourism Market Position of Xiaonanhai National Geopark Based on AISAS Consumer Behavior Analysis Model

Authors
Zhongguo Zhao, Jiahao Zhu, Yankun Yang, Peiyuan Li, Jicheng Gu, Xinjuan He
Corresponding Author
Zhongguo Zhao
Available Online March 2019.
DOI
10.2991/iafsm-18.2019.39How to use a DOI?
Keywords
Xiaonanhai national geological park; Market positioning; SWOT analysis; AISAS consumer behavior analysis model
Abstract

With the continuous improvement of people's living standard, tourism has become a popular "product". The Xiaonanhai national geological park, located in Qianjiang, Chongqing, is praised for its beautiful landscape and "the only ancient quake lake in China that is the most intact in the world". After a lot of capital investment and personnel management, the park presents good momentum, but there is still a gap between park's development and tourist demand. Finding the correct position and existing problems for its subsequent development becomes the key point of development of the scenic spot. This paper, based on market orientation theory, using the SWOT analysis method to fully analyzes the internal resources and external conditions of Xiaonanhai geological park. This paper also collects the tourist's spatial source, key visit time as well as major tourist purpose, thus countermeasures and suggestions are put forward according to these data and factors. Based on the above analysis, we put forward the corresponding improvement measures using the AISAS consumer behavior analysis model in order to optimize the Xiaonanhai national geological park market construction and to optimize the management.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
March 2019
ISBN
978-94-6252-696-9
ISSN
2352-5428
DOI
10.2991/iafsm-18.2019.39How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Zhongguo Zhao
AU  - Jiahao Zhu
AU  - Yankun Yang
AU  - Peiyuan Li
AU  - Jicheng Gu
AU  - Xinjuan He
PY  - 2019/03
DA  - 2019/03
TI  - Research on The Optimizing Tourism Market Position of Xiaonanhai National Geopark Based on AISAS Consumer Behavior Analysis Model
BT  - Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2018)
PB  - Atlantis Press
SP  - 255
EP  - 260
SN  - 2352-5428
UR  - https://doi.org/10.2991/iafsm-18.2019.39
DO  - 10.2991/iafsm-18.2019.39
ID  - Zhao2019/03
ER  -