Proceedings of the International Conference on Communication and Media 2022 (i-COME 2022)

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Corporate Video Development: DAE Consultancy & Services

Authors
T. Zalizam T. Muda1, *, Mohd. Nizam Saad1, Siti Nor Hamidah Hidayah Abd. Jalil2
1School of Multimedia Technology and Communication, Universiti Utara Malaysia, Sintok, Kedah, Malaysia
2DAE Consultancy and Services, Pusat Niaga Astana Alam, Bandar Puncak Alam, Selangor, Malaysia
*Corresponding author. Email: zalizam@uum.edu.my
Corresponding Author
T. Zalizam T. Muda
Available Online 31 August 2023.
DOI
10.2991/978-2-38476-098-5_39How to use a DOI?
Keywords
Corporate Video; Development; Production; Advertisement
Abstract

This article reports on the development of a corporate video for DAE Consultancy and Services. The video was produced to promote and spread the existence of the company and their services. In today’s era of rapid and developing technological advancement, corporate video is one of the platforms for companies to introduce their companies or to create any advertisements. Furthermore, this corporate video is an increasingly popular and widespread field and is gaining a lot of attention. The multimedia elements that consist of images, text and augmented reality have been applied in this corporate video. The purpose of producing this corporate video is to introduce DAE Consultancy & Services company to employees and locals. It is also to recommend halal food products available from the company. In order to produce this corporate video, it needs to include multimedia components so that the video looks more interesting and can attract potential customers to watch and perceive its content. With the latest trend on social media platforms such as Facebook, Instagram, Twitter and TikTok, hoping this corporate video will engage more people to watch or view the content more effectively.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication and Media 2022 (i-COME 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 August 2023
ISBN
978-2-38476-098-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-098-5_39How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - T. Zalizam T. Muda
AU  - Mohd. Nizam Saad
AU  - Siti Nor Hamidah Hidayah Abd. Jalil
PY  - 2023
DA  - 2023/08/31
TI  - Corporate Video Development: DAE Consultancy & Services
BT  - Proceedings of the International Conference on Communication and Media 2022 (i-COME 2022)
PB  - Atlantis Press
SP  - 454
EP  - 463
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-098-5_39
DO  - 10.2991/978-2-38476-098-5_39
ID  - T.Muda2023
ER  -